We’re fascinated with complexity. Write an article about the enormously high throughput/disk space/concurrency your application pushes and people will read it. You’ll speak at conferences. People will follow you.
It’s fun talking about a complex system, but it can be tiring caring for one. I love Woz’s focus on efficiency when starting Apple:
It’s can you, Steve Wozniak, design the same computer – maybe it’s a Varian 620i – can you design it on paper with fewer chips than last month? Can you design it with 79 chips instead of 80 chips?
Here’s to the oft-ignored, seldom blogged-about, patch-commiting developer doing the dirty work, making the tools we already use more efficient a line at a time.