We recently decided it was time for a major update to the public side of Scout. We’d start with a more polished homepage. Since we’re both developers, the obvious next step seemed like hiring a designer. However, working with an outside designer isn’t a hire-and-forget experience:
- Good designers are difficult to find. Design doesn’t scale like a product business.
- Good designers are busy. It could take 30-60 days to start work, then another 30 days for it to come together. This means we could be looking at a 90 day timeline. We wanted to launch it faster.
Instead of starting work with a designer on a blank slate, we decided to start firming up what we wanted the homepage to look like. We’d end up with one of the following outcomes:
- We’re terrible at design, but we’ve at least thought it through. Hire a designer.
- We can get 80% of the way there, but we’ll need a designer for touchups.
- If we iterate enough, we can launch something we’ll be happy with.