Don't build to get acquired. Build to say "No".

Groupon rejected a $6 billion acquisition offer from Google. They don’t need to cash out.

Our goal isn’t to get acquired. It’s to say “No” as often as possible:

• No, we’re not going to support Windows.
• No, that partnership doesn’t feel right.
• No, we’re not working late.

Saying “No” means your business is healthy. You can focus on the things you really enjoy working on. Why would you sell?

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